B2B Case 3

 B2B Case 3 Essay

п»їTim Thomas

MKT-3610

Circumstance #3

1 ) GEP, the plastics trademark GE, wished to grow to go out of the shadow of the other GE divisions. They will started delivering plastics for the automotive suppliers and started growing rapidly. They wished to do more and they had the idea to replace the standard glass sealed-beam headlamps with plastic ones. The plastic material headlamps would have to replace the conventional bulb which has a halogen light to make that work. After failing their particular marketing plan with GM due to these people having their particular glass headlamp manufacturing, that they knew Kia would agree to the creativity and will be their best focus on. After Honda agreed, that they teamed up with GEP and GEL, the lighting division of GE, and created a functioning plastic headlamp to put in certainly one of Ford's car models. After it was considered a success, Honda wanted to work with both GEP and GEL to start manufacturing the plastic headlamps for future automobiles. Ford planned to partner with both equally GEP and GEL nevertheless GEL supported out. Ford said they would like to work with them or locate another mild and plastic manufacturer which were willing to interact. 2 . The plastic headlamps have several advantages to several businesses and ultimately the consumer. In the event the switch to plastic-type material headlamps is created, GEP is going to grow much more and gain even more earnings. For your vehicle manufacturer, they can use a less heavy headlamp and design that with the vehicle to not simply make a much more appealing appearance, but produce a more streamlined vehicle. This will result in better gas mileage intended for the consumer too. Ford benefits a competitive advantage that, if it turns into standard, various other manufacturers will have to adapt also. This will after that create even more business intended for GEP. The plastic headlamps will also provide a safety gain in that within a rear end accident, there is a reduced risk of fireplace due to the light bulb not being revealed as they are in a glass headlamp. 3. I might do in the same way GEP do and show these people the obvious advantages of moving to a plastic...


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